Políticas de privacidad
Effective date: July 8, 2014 This policy describes how Patagonia, Inc. and its parent, subsidiary, and affiliate companies (collectively, “Patagonia,” “we,” or “us”) collect, use and share information collected through the mail, Patagonia retail stores and wholesale accounts, Patagonia.com and other websites that link to this privacy policy, and Patagonia mobile services including our mobile application (the “App”) (collectively, the “Patagonia Services”).
HOW WE COLLECT AND USE INFORMATION
Personally Identifiable Information (“PII”) We may collect personally identifiable information (“PII”) such as your name, your contact information, your shipping information, and your billing information (such as credit card account data). We collect PII when you provide it to us through your use of the Patagonia Services, for example when you interact with our websites, place an order, or sign up for our mailing list. We also receive limited PII when you choose to download or request the App. We may combine the PII we collect with additional information from other third-party sources.
We use the PII that we collect to provide the Patagonia Services (such as to process and ship your orders or respond to customer service requests), to analyze and improve the Patagonia Services, and to conduct marketing. If you register for email or if you provide your email address to us, we will send you emails about a variety of topics such as store events, new products, special sales, promotional offers from our affiliates or other selected business partners, environmental issues, and employment opportunities. Please see below for your choices regarding how we collect, use, and share your PII.
We share email activity data with our marketing email provider to help them better target email deployments to consumers. While our marketing email provider has access to email address and email activity and may share bulk/non-specific activity data, no Email addresses or specific email actions are ever shared with other third parties. Should a consumer wish to opt out of this sharing, that consumer simply needs to opt out of marketing email from us.
Geographic Location
Our App uses the GPS feature of your mobile device to determine the location of the device. We and our third-party vendors or partners may collect and use this geographic location data for purposes such as the functioning of the App, to make our advertising more relevant, and to improve Patagonia Services. For example, we use the location information to provide the address and directions for the nearest Patagonia retail location. We do not store geographic location data in combination with PII. If you do not want us or third parties to collect and use your device’s geographic location, you can control this function in your application settings (if your device offers this type of control), by disabling location services for your device, or by uninstalling the App, but these choices will affect your ability to use the App.
Non-Personal Information We automatically collect certain non-personal information when you use Patagonia Services. For example, we collect information about the devices you use to connect to our services (such as the IP address of your computer or numeric identifier of your mobile device) and about how you use Patagonia Services (such as what time you visit our websites). We, and our advertisers and ad servers, may also collect non-personal information outside the Patagonia Services to measure the success of our advertising campaigns. We use the non-personal information that we collect for a variety of purposes such as to provide and improve the Patagonia Services, and to analyze and offer our advertising.
HOW WE SHARE INFORMATION
- After giving you notice and an opportunity to choose not to share the information.
- To companies that provide services to us or perform functions on our behalf (such as processing credit card payments or taking orders) and have agreed to use your information only for the purposes we request
- For us to send offers to Patagonia customers on behalf of our affiliated companies and on behalf of other non-affiliated partners (such as environmental groups that we support)